October 2026 · Sales readout
₹23.71 lakh
10 dealer orders · 8 reps · 5 regions · 6 product lines
What the first 18 days of October say about where revenue comes from, and where it doesn't.
The month so far
An order every two days, averaging ₹2.37 lakh
Product mix · share of value
House wires carry 40%. Wires & cables together: 81%.
Flexible Cables
₹1.56L6.6%
Volume is not value
10 drums of power cable earned 7× what 200 switch boxes did
Power Cables
Share of units 1.3%
Share of value 24.4%
₹57,900 per drum. Two orders, Pune and Bhubaneswar.
Switches
Share of units 25.3%
Share of value 3.5%
₹420 per box. A quarter of all units moved.
Regions · share of value
North and West bring in 58%. Central has one order.
North is three orders, all in wires and cables. Central's only order is switches in Indore, the lowest-value line.
Sales reps · value booked
Three reps booked 55% of the month
Amit Sharma
₹4.98L2 orders
Order concentration
The top three orders are 41% of value
01
Ceiling fans · AhmedabadJoshi Hardware · 150 units · the largest order is not a cable
₹3.68L
02
FR-LSH 6 sq mm · LucknowGupta Builders · 60 coils
₹3.24L
03
LT XLPE armoured · PunePatil Agencies · 6 drums
₹2.91L
House wires · price per 90 m coil
Premium FR-LSH is already 55% of house-wire value
₹1,450
1.5 sq mm · FR PVC
120 coils · Delhi
FR
₹2,350
2.5 sq mm · FR-LSH
85 coils · Kochi
FR-LSH
₹3,650
4 sq mm · FR PVC
70 coils · Hyderabad
FR
₹5,400
6 sq mm · FR-LSH
60 coils · Lucknow
FR-LSH
What to do in the second half of October
Three moves for the next ₹10 lakh
Grow value
Push project cables
Power cables earn ₹57,900 a drum. Two more infra orders would add about ₹5.8 lakh.
Fix coverage
Open Central beyond switches
One ₹84k order from Indore. Add house wires to that dealer before month-end.
Upsell
Move FR to FR-LSH
Delhi and Hyderabad bought standard FR. Pitch FR-LSH on the next reorder.
Based on 10 orders, 01–18 Oct 2026. Totals computed from Qty × Unit Price.
RRK · FR-LSH · 1100 V · OCT 2026 · 000 m